Many professional photographers feel displays of their digital photo prints are a “have to” job, a pain, a big cost, a loss. Instead, how about refocusing your thoughts and make this an exciting part of your professional portrait photography business to enhance cash flow and profits. How? Read on! We will discuss several methods to get sample display prints at a profit plus how to find and get display locations.
Method 1. Sell the idea during your initial customer phone contact. Someone calls you about a professional portrait opportunity and inquires about how much a 16×20 portrait costs. Say “It’s great you called today!”, we’re right in the middle of; just starting our; in the final two weeks of our preparations for our nifty next display.” Talk a little about the fun, excitement and prestige of portrait displays. Mention that you could include them in your next display and they could get a regular display size* for only a little more than the cost of the 16×20. This display size is actually a 20×30 print, the little more could be the cost of a 20×24. You will GET the session, 1st priority, plus you will get a display sample and make more money than you would have from just the 16×20 portraits.
Also remember to check with your Professional Photo Lab to see if they have any special sales on display prints. At P4P our 16×20 digital photo prints are everyday priced at $9.98 each.
Our next post will have more sample display print ideas, as always, your ideas and comments are welcome. -Bryan