Everyone Loves A Portrait Display
Send a letter or a personal note to a select group of your past customers. Choose those who had nice images but did not purchase a wall print. Your letter states that negative #? is just perfect for the next portrait display you will be having. In the letter, express that the customer was so photogenic and how they just ‘Made’ the picture perfect. Remind them how much fun it is when their family goes to see the portrait print display. Many families have a picture made of themselves in front of the portrait display.
Remember, portrait display ideas only work because the customer is made to feel good, special, important and needed. Being selected to participate in the display appeals to their ego. The price of the portrait print (assuming you are offering these at a discount and you should) only helps keep the idea sold. You get them to go for the idea emotionally. They use the logic of this being a good value, a savings, to remain committed to the plan. This promotion works best when you only send it to some of your customers. When they start to check with their friends (this really works great with high school seniors) and find out they were ‘one of only a few selected,’ it makes them feel very special. Include a mail order form listing three display * sizes and their prices. Have them sign a model release and include their check or have a place for them to indicate their charge card information if you accept this type of payment. You should also include an addressed return envelope.
*Your three display sizes could be 16×20; 20×24; 20×30. You might call them Standard, Deluxe and Grande.
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