Method 4. A letter could be sent to many of your past customers who did not purchase a wall print stating that they have been selected for (name a specific display) and that their images were so photogenic it will just ‘make’ the display perfect . Remember, all of these display ideas only work because the customer is made to feel good, special, important and needed. The print display appeals to their ego. The price of the print (assuming you are offering these at a discount) only helps keep the idea sold. You get them to go for the idea emotionally. They use the logic of this being a good value, a savings, to remain committed to the plan. This promotion works best when you only send it to some of your customers. When they start to check with their friends (this really works great with high school seniors) and find out they were ‘one of only a few selected,’ it makes them feel very special. Include a mail order form listing three display * sizes and their prices. Let them sign a model release and include their check or have a place for them to indicate their charge card information if you accept this type of payment. You should also include an addressed return envelope. Digital photo prints display sizes can be small, medium, large or Coronet, Heritage, Regency (11×14, 16×20, 20×24). You comments and ideas are welcome. Hope this helps. PS. Pics4Pros professional photo lab is currently having a half price sample sale on their professional photo prints. – Bryan
Tags: Digital Photo Prints, Professional Photo Lab, Professional Photo Prints, Professional Photographers