Method 2. Sell display prints during your portrait sales presentations. You show several larger size portraits to your customer. Assume she is balking at the price or the idea of a wall print. The pride and prestige of being in a photographic print display can overcome both of these objections. Get her excited about your current or next portrait display. The idea of being in a display will melt her resistance to a wall picture. Ask her if someone on your staff had mentioned your ‘Display Option’ to her. She will be curious now. Explain you could let her have the picture she had been considering for $x because she would let you borrow it for a few weeks while it is on display. You could alternately offer her a print one size larger for the regular price of the print she had picked, sort of a display BONUS. This way you would not be discounting, just giving more value.
Remember that a photographic print display of quality digital photo prints is a professional photographers best form of advertising. Check out the current discounts for display prints at Pics4Pros professional photo lab.