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Archive for February, 2010
Digital Camera Reviews
Wednesday, February 24th, 2010Professional Photo Prints Displayed For A Profit Part 6
Friday, February 19th, 2010Method 6 Has anyone ever been in your reception/gallery area and asked you, “how do you pick the people for your print display samples?” If you’re like most professional photographers, this is a yes and if you’re also like most, this is where you do a lot of stumbling about how you pick people for these prints. Since you have always had to pay for this professional photo printing out of your pocket, you have only picked the very best looking people. If a semi-attractive person wanted to pay you for a sample, would you use it? The response I would suggest you use the next time this situation presents itself would be, “everyone who purchases our display-session package combination or one of our display packages are automatically included in the next display.” Get this on your next price list or print the offer as a supplement to your current list. Your “display-session package” is a package of prints with a larger wall display print. If you get to use the wall print in one of your print displays the package has a bonus discount applied. Your ideas and comments are always welcome. -Bryan
PS. Pixs4Pros.com professional photo lab is currently having a display sample print sale.
Professional Photo Prints On Display, The Perfect Money Maker, Part 5
Monday, February 8th, 2010Gallery displays featuring professional photo prints have proven to be the most effective sales tool professional photographers have available. Here is the fifth idea in our series.
Method 5 Pick a theme. Big shots in industry (in your area) for example. Send a letter to these people mentioning that you will be having a print display and describe the theme. Explain why they were chosen and how their participation will enhance the display. Go for the image and prestige in this selection and display. Mention the five invitations (discussed in a previous post), the publicity they will receive etc. Talk of how this is an exclusive offer to only a few people and there will only be ‘x’ number of participants in the display. Stick to this number because they will come to see the display and if you have more they will see you fibbed. These ’special sessions’ and ‘display prints’ are available to this select few for only $xxx. They pay at the time of session for the size* they want in the display. Assume you were doing this for the county fair held in the summer. You would shoot these sessions in Jan-March. Prints would be made April-May. You get your money (a nice winter bonus in Jan-March) plus you have prints ready for the fair on time.
Sell the frames as mentioned earlier except you could collect the entire amount now. Offer a discount of course. Remember, emotion, pride, ego get this going; a discount, logic, keeps it sold. This promotion should get you 5-10 new location sessions, 1 -2 20×30’s and the rest 16×20 sample prints. No one will want a small print in this display, after all these are the tycoons in town, the leaders with their peers. How would it look for them to be seen in this group as small.
*Your letters/notes/request for display prints from customers need not be limited to 16×20 prints. Neither do you have to list actual sizes in inches. You could say, “in our most popular display sizes” or just refer to the sizes as “display sizes”. These could be small, medium and large; 16×20, 20×24 and 20×30. Of course the deposits would be larger.
You comments and suggestions or display ideas are welcome. -Bryan
Professional Photo Prints on Display, the Perfect Money Maker, Part 4
Tuesday, February 2nd, 2010Method 4. A letter could be sent to many of your past customers who did not purchase a wall print stating that they have been selected for (name a specific display) and that their images were so photogenic it will just ‘make’ the display perfect . Remember, all of these display ideas only work because the customer is made to feel good, special, important and needed. The print display appeals to their ego. The price of the print (assuming you are offering these at a discount) only helps keep the idea sold. You get them to go for the idea emotionally. They use the logic of this being a good value, a savings, to remain committed to the plan. This promotion works best when you only send it to some of your customers. When they start to check with their friends (this really works great with high school seniors) and find out they were ‘one of only a few selected,’ it makes them feel very special. Include a mail order form listing three display * sizes and their prices. Let them sign a model release and include their check or have a place for them to indicate their charge card information if you accept this type of payment. You should also include an addressed return envelope. Digital photo prints display sizes can be small, medium, large or Coronet, Heritage, Regency (11×14, 16×20, 20×24). You comments and ideas are welcome. Hope this helps. PS. Pics4Pros professional photo lab is currently having a half price sample sale on their professional photo prints. – Bryan